I have long been a fan of Aveda (www.aveda.es). Their ethos and ethics, similar in many ways to that of The Body Shop - one of my all time favourite beauty brands - sits well with my higher self's aspirations. Ever since it opened its Marylebone High Street store in London, over a decade ago, I have often lusted for, but never actually bought any of, their all natural, eco-conscious, organic and fair trade products. As a beauty editor at a magazine, I had all my beauty needs covered by the steady flow of samples of new products, and rarely needed to go out and actually buy something. When they finally landed in Spain, I got very excited with the news. But despite all that, I have never been a client of Aveda's Madrid beauty salon / spa / store. Not until today, that is. I had recommended it many times, given its treatments as presents even, but never actually indulged myself. But, after a brief survey among friends and specialist beauty editors, I decided that, if I was going to take the plunge and "go red" I could trust Aveda's professionals to give me a natural looking hair colour.
So I called up and then went for a free consultation last week, my Mac in tow, to show them a series of images of other women whose colour and cut I thought could work on me. I was surprised at how quickly the colourist understood what I wanted and started evaluating what would work on me. I have never had my hair coloured, not even highlights. Just the occassional gloss since I turned 30, and felt I should start taking care of myself, over and beyond the "basic everyday routines" of cleaning and hydrating - face, body, and hair.
This was not a decision taken lightly. I'm the kind of person who chews on decisions until I am totally sure, or until I can no longer take something. And what convinced me about doing it at Aveda was their experience and totally natural dyes. Must say, they've lived up to expectations!!! It has been just the therapy I needed, to balance out the physical pain I'm in. But that's another story...
I came away with a beautiful mid-auburn and an XXL shampoo and an XXL conditioner (if you must know, Colour Conserve shampoo and Smooth Infusion conditioner). I was running out of both, perfect timing to renovate products and suit them to my new style. At 1l. each, I hope that I won't be needing to replenish until 2011 atleast! I love that they have no sulfates, because I am hoping this will mean a reduction in my recurring scalp sensitivity. Plus, its nice to know that something that makes me feel so good is also "minimum impact" when it comes to the environment. Its a great bonus!
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