“Sometimes you feel like you have to be in the fashion world to do good fashion. Today, I think it is the opposite. You have to be local.” Mr. Johansson (ACNE)
Its been over a week since my last post. I promise to catch you up on my musings tomorrow. But tonight I just want to share a very interesting "outsider" point of view from the head of ACNE, a Swedish jeans brand that is much more than just a jeans brand. And not just because they have done a capsule collection with Alber Elbaz! His point of view is particularly interesting at the moment.
Those in charge in the world of fashion, the designers, the top editors, the "trend setters" do seem to live in a world so far removed from the banality of everyday life that they have lost touch and sight of how even the majority of the First World live. Those towering heels, those cuts only apt for the curveless (both men and women), those delicate fabrics and detailings... yes they are beautiful - but are they practical?
When you work in fashion it sometimes feels like the concept, nay the very word, "practical" is dirty. Asking whether its practical (Can you actually put it on alone or do you need help? Can you sit while wearing it? Can you walk in them?) is akin to a direct insult. And yet, I still believe that good design cannot exist unless it is practical. Its a basic rule, as important as ever, whether it be in fashion, in industrial design, architecture or engineering. Creativity and practicality are not opposites. It is when they coexist in one same idea or product that true excellence is reached. The fashion intelligencia does seem to have lost track of that notion. Hopefully they will return to meditating the basics. And if not, well "outsiders" like Mr. Johansson, will.
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