Job title: Ethical Living Correspondent

Just saw this job title in an article about The Observer's Ethical Awards 2010. It belongs to Lucy Siegle, The Observer's Ethical Living Correspondent. Sounds good doesn't it? I imagine this woman dealing with all kinds of stories from the viewpoint of sustainability, good production practices, respect for human and civil rights... exciting stuff!! Ispiring job title. Would love to earn that kind of a title for myself.