"Practical. Modern. Comfortable. Functional. But most of all ecological and innovative". Is it a bird? Is it a airplain? NO!!! It's... a contraption made of reusable elastics to help you carry the box of your new pair of shoes without needing a bag. Cool!!!
Spanish highstreet shoe brand Fosco has just launched their new "no bag needed" ecoconcious non-packaging. In the process, they seem to have also redesigned their boxes (ofcourse, now you're going to be seeing them walking down the street! Smart move).
Its clear that they have given the change alot of thought. According to the press release that landed in my in box, the whole idea began last summer, when the company decided to challenge students the Elisava School of design in Barcelona to think up a new and ecological packaging that could be used in all of its 57 stores. So the change in the design of the box is not only cosmetic, its also a question of adjusting the size of those lovely new boxes to use only the amount of cardboard necessary, and then there are the dyes, all waterbased and poison free.
This project proves that even small changes can have big rewards, and that being ecological need not limit aesthetic beauty (in fact this packaging is miles cooler than any that this chain has had so far) or require an increase in cost production (OK, they haven't included economic data in the press release, but one assumes that, during this crisis, had this change meant a huge investment they would have put it on hold).
I only have one question about it all... how exactly can you resuse those elastics? What can you do with them apart from carrying a shoe box? Transform them into a belt? Maybe a headband? Ideas welcome!
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