24/9/09

Emma Watson's tree


So you've probably heard the news! Emma Watson is quitting her acting career to go to Brown University and live "a normal life". The girl we have come to love as Hermione in the Harry Potter movies is taking time off from filming to go to college, model for Burberry Prorsum... AND help create a trendy line of ecoconscious clothing for teens with People Tree (www.peopletreeyouth.co.uk) due to hit stores in February 2010.

The news spread like wildfire throught the web this week after the company presented the collection during London Fashion Week. Alot has been said of celebrities-turned-designers, not all good. But I think that, as long as the line is well thought out, like, say, Victoria Beckham's - why not? 

Plus, you have to appreciate the earnestness of Miss Watson's words on the project: "I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with. It has been the most incredible gap year project." Its bound to be the kind of feel good shopping were in lies the future of fashion. 26 pieces that are both ecological and fair trade, not to mention cute! Now, how much more can you ask for? (well, shipping to anywhere in Europe would be nice.)

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